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Bus Shelter Advertising
巴士站燈箱廣告
Anchor your brand at the heart of Hong Kong's busiest streets (such as Hennessy Road, Queensway, and Des Voeux Road Central), with round-the-clock exposure and an illuminated night-time effect for double impact, day and night.
- Network Buy
- ~$80,000 / week
- Single Panel
- ~$10,000 / week
- Peak Season Surcharge
- Sep–Dec +15%
- Number of Formats
- 3 categories
Three Advertising Formats
Flagship Domination & Mega Panel
Flagship Domination & Mega Panel
Pros: Extremely high impact. Flagship Domination sites — such as outside SOGO in Causeway Bay (C017), outside Pacific Place (C051), or outside The Henderson (C030) — command city-wide attention, turning the bus shelter into a brand's own outdoor showroom with 100% visual coverage.
Cons: Very high price, and the most sought-after sites need to be booked well in advance.
Standard Network Formats
Première Panel & 4-Sheet Panel
Pros: Package placements (such as 120 4-Sheet lightboxes or 30 Première lightboxes over 2 weeks) spread brand visibility across Hong Kong Island in a short time, achieving very high reach and frequency. Single-site purchases are also supported on specific fixed Premium/Standard positions.
Cons: Packages are allocated as run-of-schedule (ROS) across the network, and some specific single sites may be pre-empted by a Flagship Domination buyer.
Digital & Creative Formats
Digital Panel & Shelter Box / Roof Top
Pros: Digital Panel delivers 30-second animated large-screen exposure, with over 195+ screens rotating simultaneously — motion visuals capture the attention of phone-absorbed commuters more effectively. Shelter Box and Roof Top make creative use of the bus shelter's three-dimensional space, adding extra visual depth.
Cons: Digital advertising rotates in a shared slot (roughly a 5% share of spots), not exclusive to a single brand.
Contact
- Location is king: The value of a City Bus bus shelter lightbox comes down to “which district.” If budget allows, prioritise premium sites such as Hennessy Road (outside SOGO), Queensway (outside Pacific Place), and Chater Road in Central — these deliver the highest footfall and brand premium.
- Budget note: All quotes exclude production and mounting fees; likewise, watch for the 15% peak season surcharge (Peak Season Loading) from September to December.
FAQ
FAQ
What's the starting price for bus shelter advertising?+
Network Buy starts from around $80,000 per week; a single panel starts from around $10,000 per week.
What formats are available for bus shelter advertising?+
Three categories: Flagship Domination & Mega Panel (e.g. outside SOGO in Causeway Bay, with 100% visual coverage), Standard Network Formats (package placements such as 120 4-Sheet lightboxes), and Digital & Creative Formats (Digital Panel large-screen animation, rotating across 195+ screens).
Which bus shelter locations are most in demand?+
Premium sites such as Hennessy Road (outside SOGO), Queensway (outside Pacific Place), and Chater Road in Central have the highest footfall and brand premium.
Are there any hidden fees or seasonal surcharges?+
All quotes exclude production and mounting fees; September to December also carries a 15% peak season surcharge (Peak Season Loading).