Out of Home / Tram
Tram Advertising
電車廣告
Running along Hong Kong Island's east-west artery since 1904, the Hong Kong tram is the city's most nostalgic mobile medium. Full body wraps and tram shelter advertising span the core business districts of Central, Admiralty, and Causeway Bay.
Format Guide
Tram Body Wraps vs. Tram Shelter Advertising
The Hong Kong tram network offers two distinct advertising formats along the same Hong Kong Island corridor. Tram body wraps put your brand in motion — a full-body livery that travels continuously through Central, Admiralty, Wan Chai, and Causeway Bay, carrying the reach of the city's most nostalgic mobile medium since 1904. Tram shelter advertising, by contrast, is fixed in place: double-sided lightboxes positioned at the road median, giving pedestrians and passing traffic repeated exposure at the same high-footfall junctions.
How much does tram advertising cost?
Tram body wraps start from around HK$180,000 per month for a full body wrap, while tram shelter advertising starts from around HK$100,000 per week for double-sided exposure across Causeway Bay, Central/Admiralty/Wan Chai, and Taikoo/Quarry Bay. Brands chasing sustained visibility across Hong Kong Island's busiest corridor typically pair the two formats together.
- Tram Body Wrap
- ~$180,000/month — mobile, city-wide corridor
- Tram Shelter
- ~$100,000/week — fixed, high-footfall junctions
FAQ
FAQ
Which areas does tram advertising cover?+
Hong Kong trams run through core business districts including Central, Admiralty, and Causeway Bay — full body wraps and tram shelter advertising are concentrated along this corridor.
What tram advertising formats are available?+
MOTIV Group represents two formats: tram body (full body wrap) and tram shelter advertising.
Is tram advertising suited to fan-club tributes?+
Tram body wraps offer high mobility and cover Hong Kong Island's core business districts, and the Ding Ding itself is an iconic piece of Hong Kong transit — a favourite among fan clubs and brands chasing talkability.