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Bus Advertising
巴士廣告
KMB covers over 70% of routes across Kowloon and the New Territories; City Bus exclusively holds Hong Kong Island's core business districts and the Airport Express; bus shelter lightboxes deliver round-the-clock day-and-night exposure.
Format Guide
Choosing the Right Bus Advertising Format
Hong Kong's two franchised bus operators split the city between them: KMB covers over 70% of routes across Kowloon and the New Territories with random city-wide route allocation, while City Bus holds exclusive rights to Hong Kong Island's core business districts and the Airport Express Cityflyer network — giving brands a direct line to international travellers. Bus shelter lightboxes sit outside this operator split entirely, delivering round-the-clock day-and-night exposure independent of any bus schedule.
How much does bus advertising cost in Hong Kong?
All three formats start from a similar weekly budget, but the trade-off is coverage versus certainty: KMB and City Bus body advertising both start from around HKD $80,000 per week, and a Bus Shelter Network Buy starts from a comparable range. Within body advertising, Whole Bus wraps command the highest budget for full 360-degree exposure, Driver Side and Pedestrian Side sit in the middle, and Rear Side offers the lowest cost per week with the longest dwell time in Hong Kong's traffic.
- KMB
- ~$80,000/week — territory-wide (Kowloon & NT)
- City Bus
- ~$80,000/week — HK Island + Airport Express
- Bus Shelter
- ~$80,000/week — 24-hour, route-independent
FAQ
FAQ
What's the difference between KMB and City Bus advertising?+
KMB covers over 70% of routes across Kowloon and the New Territories, while City Bus exclusively holds Hong Kong Island's core business districts and the Airport Express — the two coverage areas complement each other.
What's the advantage of bus shelter advertising?+
Bus shelter lightboxes deliver round-the-clock day-and-night exposure, unconstrained by bus route schedules — well suited to brands chasing sustained visibility.
What bus advertising formats are available?+
MOTIV Group represents KMB and City Bus body advertising plus bus shelter lightbox advertising, in Whole Bus, Driver Side, Pedestrian Side, and Rear formats.