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KMB Bus Advertising
九巴車身廣告
As one of Hong Kong's most widely covering public transport operators, KMB bus-body advertising is a powerful way for brands to reach communities and mobile audiences across the city.
- Starting Price
- ~$80,000 / week
- Coverage
- Mainly Kowloon & New Territories (70%+ of routes)
- Route Allocation
- Random (city-wide rotation)
- Number of Formats
- 4 categories
Four Advertising Formats
Whole Bus
Super Whole Bus
Pros: 360-degree exposure from every angle, with the strongest brand consistency — ideal for product launches, major festive campaigns, or building a premium brand image. The only format that lets you choose a specific route, targeting a particular district.
Cons: The highest budget threshold, and doesn't reach every route across Hong Kong.
Driver Side
Driver Side
Pros: Flexible, wide-ranging panel sizes — the “T Shape” and “Half Bus” designs cleverly use the bus's structure to create striking visuals, with excellent exposure to drivers. (Popular formats: Half Bus, Emperor Plus, Super T)
Cons: Content can be obscured by road traffic, so key messaging needs to sit higher up in the design.
Pedestrian Side
Pedestrian Side
Pros: More affordable pricing, suited to SMEs on a limited budget or campaigns that want “multi-bus” placement to boost reach and frequency; positioned close to pedestrians, so it can carry more text or product information. (Popular formats: Hammer, Superside)
Cons: Smaller panel size, with less visual impact than Driver Side or Whole Bus formats.
Rear Side
Back Side
Pros: In Hong Kong's frequently congested traffic, rear-side advertising gets the longest “dwell viewing time” of any format; extremely low cost makes it the best-value option available. (Popular formats: Mega Rear, Super Rear Plus, Super Rear)
Cons: Limited space — not suited to complex imagery, best for a logo, QR code, or a short tagline.
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- Budget tip: If impact is your priority, Super Whole Bus is the top pick; if reach is your priority, consider another format spread across multiple buses on different routes.
- Worth knowing: Over 70% of KMB's route coverage is concentrated in Kowloon and the New Territories, with fewer routes on Hong Kong Island.
- Randomised routing: Bus routes are randomly allocated, meaning your brand will travel randomly across every district in Hong Kong.
FAQ
FAQ
What's the starting price for KMB bus-body advertising?+
From around HKD $80,000 per week.
Which areas does KMB cover?+
Mainly Kowloon and the New Territories, covering over 70% of routes, with fewer routes on Hong Kong Island. Bus routes are randomly allocated, so your brand travels randomly across the city — if you want exposure on a specific route, choose the Whole Bus (Super Whole Bus) format instead.
What formats are available for KMB bus-body advertising?+
Four categories in total: Whole Bus (360-degree full wrap), Driver Side (e.g. Half Bus, Super T), Pedestrian Side (e.g. Hammer, Superside — more affordable), and Rear Side (best value, suited to a logo/QR code).
Which format offers the best value?+
Rear-side advertising has the lowest cost, and with Hong Kong's frequent traffic congestion it gets the highest dwell viewing time — making it the best-value option. If impact is the priority, Whole Bus is recommended instead.