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MTR 4-Sheet Panel
港鐵四封燈箱廣告
The most classic and widest-distributed out-of-home medium inside MTR stations, 4-Sheet panels run through Hong Kong's core business districts and high-density residential areas, carrying three main use cases: commercial campaigns, fan-club tributes, and the emerging trend of personal geo-targeted marketing.
- Material Size
- 1010 × 1530 mm
- Visible Display Size
- 990 × 1500 mm
- Network Package
- 185 panels / 58 stations
- Network Starting Price
- ~$80,000 / week (3-week minimum)
- Single Panel Starting Price
- ~$5,000 / week (1-week minimum)
- Posting Day
- Every Saturday
Reference Photos
4-Sheet on Location
Station Tiers
60 Selected MTR Stations
Tier 1 (Prime Prestige Line)
Causeway Bay, Tsim Sha Tsui, Central, Mong Kok, Hong Kong, Admiralty
Hong Kong's highest-footfall core business and shopping districts, with the highest social-media check-in rate — the most contested ground for commercial brands and major fan-club tributes.
Tier 2 (Core Commercial/Residential Interchange Hubs)
Tsuen Wan, Kowloon Tong, Kwun Tong, Wan Chai, Tai Koo, Kowloon, Jordan, Whampoa, Nam Cheong, North Point, Sheung Wan, Sham Shui Po, and others
Spans the Hong Kong Island Line extension and Kowloon's core residential/commercial areas, combining high-spending office workers with a large residential population.
Tier 3 (High-Density Residential and Community Lines)
Quarry Bay, Chai Wan, Lam Tin, Olympic, Tseung Kwan O, Kwai Fong, Prince Edward, Yau Ma Tei, and others
Reaches deep into major housing estates and neighbourhood communities — suited to local shop promotions or placements targeting a neighbourhood audience.
Two Advertising Ecosystems
Commercial
Two Vantage Points: Concourse and Platform
Concourse: Concourse panels typically sit near the entry gates or main entrances/exits — ideal for geo-targeted marketing tied to a nearby store location.
Platform:Commands the MTR network's highest "forced viewing time" (the 2–5 minutes passengers spend waiting for a train) — suited to longer-form ads with more text or a QR code interaction.
Fan Club Tribute
A Physical Check-In Spot for a Mobile Idol
Fan clubs pool funds to book a single panel, running a carefully designed visual around an idol's birthday, a new album, or a concert, then driving secondary reach through photo shares on Instagram and Threads.
JCDecaux has also extended this format to personal and pet-marketing uses (wedding anniversaries, graduation tributes, pet memorials).
Note
- Fan clubs must follow the standard tribute/commercial approval process when booking.
- Ad positions are reserved on a first-come, first-served basis — at Tier 1 stations especially, prime spots often need to be locked in months ahead.
- If the goal is to make it easy for the public to take photos, we recommend asking the agency to prioritise a position in the concourse's unpaid area (outside the gates), to avoid blocking busy platform and paid-area foot traffic.
Frequently Asked Questions
FAQ
What's the starting price for MTR 4-Sheet advertising?+
A Network buy starts at roughly HK$80,000/week (185 panels across 58 stations, 3-week minimum); renting a single panel starts at roughly $5,000/week (1-week minimum).
When do 4-Sheet campaigns go up?+
Posting day is fixed at every Saturday.
Which stations are the most in demand?+
The Tier 1 prime line (Causeway Bay, Tsim Sha Tsui, Central, Mong Kok, Hong Kong, Admiralty stations) has the highest footfall and check-in rate, making it the most contested ground for commercial brands and major fan-club tributes; Tier 2 and 3 stations cover core commercial/residential interchange hubs and high-density residential community lines.
What should I know when booking a fan-tribute ad?+
Fan clubs must follow the standard tribute/commercial approval process when booking; positions are reserved first-come, first-served, and prime Tier 1 station spots often need to be locked in well ahead of time.