Out of Home / MTR
MTR 6-Sheet Bank
港鐵六封燈箱連牌
A row of 6-Sheet panels lined up side by side, installed in a premium interchange concourse or right next to the exit corridor of a major shopping mall — a prime medium for brands to run sequential creative, or for fan clubs to build an extra-long check-in wall.
- Material Size
- 1,200 × 1,760 mm
- Visible Display Size
- 1,160 × 1,710 mm
- Starting Price
- ~$50,000 / week
- Minimum Booking
- 1 week (posted every Saturday)
Reference Photos
6-Sheet Bank on Location
Exclusive Locations
Three Core Stations
MTR Hong Kong Station
1 bank of 6-Sheet panels (3 per set)
Connects directly to Central IFC mall and the Airport Express concourse — its core audience is high-income finance professionals, white-collar business travellers, and high-spending transit tourists.
MTR Causeway Bay Station
2 banks of 6-Sheet panels (4 per set)
Hong Kong's most frenzied shopping heart, right next to the exit corridors of Times Square, SOGO, or Hysan Place.
MTR Kowloon Tong Station
1 bank of 6-Sheet panels (4 per set)
The interchange between the East Rail Line and the Kwun Tong Line, connecting directly to Festival Walk mall — drawing bidirectional commuter traffic from the New Territories and Kowloon plus a large student-consumer base.
Two Advertising Ecosystems
Commercial
A Sequential Visual Story on the Last Mile Before Shopping
Brands can use a bank of panels to play out "storyboard creative": panel one shows a pain point, panel two the solution, panel three the new product, and panel four says "head to Exit A for the counter."
The same brand can line up different models or colours of the same product series across the connected panels, or feature multiple spokespeople across each panel.
Fan Club Tribute
A Superstar's Walk of Fame
Fan clubs line up a series of an idol's most beautiful portraits and promotional photos in chronological or thematic order, turning the walk into the idol's own personal "walk of fame."
A few panels are usually designed as text-free, full-size portraits of the idol for fans to queue up and take photos with, while the remaining panels carry birthday messages or a QR code.
Note
- Causeway Bay and Hong Kong Station slots are in extremely high demand, and the official electronic promo codes for personalised advertising never apply to fan-tribute ads.
- A physical metal frame still separates each panel — when designing, avoid placing an idol's face or key brand type exactly across the seam between two panels.
- When organising a group photo meet-up, fan clubs must keep order and avoid blocking core MTR foot traffic for an extended period.
Frequently Asked Questions
FAQ
What's the starting price for an MTR 6-Sheet Bank?+
Roughly HK$50,000/week, with a 1-week minimum booking, posted every Saturday.
Which stations is this format available at?+
It's exclusive to three core stations: Hong Kong Station (1 bank of 6-Sheet panels), Causeway Bay Station (2 banks), and Kowloon Tong Station (1 bank) — no other stations carry this format.
Why does 6-Sheet Bank suit "sequential creative"?+
Because it lines up multiple 6-Sheet panels side by side, brands can play out storyboard creative — pain point, solution, new product, purchase guidance — while fan clubs use it to line up a series of portraits as a "walk of fame."
What hidden constraints should I know about?+
Causeway Bay and Hong Kong Station slots are in extremely tight supply; a physical metal frame separates each panel, so avoid placing key brand type or a face exactly across the seam.