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MTR Concourse 12-Sheet
港鐵大堂十二封燈箱廣告
With a standard poster size roughly three times that of a 4-Sheet panel, spanning the entry/exit gates, main interchange corridors, and core entrances, this is a powerful tool for brands building a premium image, running flash-sale traffic drives, and for fan clubs staging a showstopping tribute.
- Standard Poster Size
- 3,048 × 1,524 mm
- Network Starting Price
- ~$150,000 / week (2–3 weeks)
- Single Panel Starting Price
- ~$10,000 / week (1–2 weeks)
- Format
- Network or Location-based single panel
Reference Photos
Concourse 12-Sheet on Location
Station Tiers
Selected MTR Concourse Station Tiers
Tier 1 (Prime Core Shopping Districts)
Causeway Bay, Tsim Sha Tsui, Central, Mong Kok, Hong Kong, Admiralty
Concourses here typically connect to top-tier malls such as SOGO, Harbour City, IFC, and Pacific Place — the most contested ground for major international brands and large-scale fan-club tributes.
Tier 2 (Core Commercial/Residential & East Kowloon CBD)
Kowloon Tong, Kwun Tong, Tsuen Wan, Wan Chai, Kowloon, Sham Shui Po, Kowloon Bay, Tseung Kwan O, and others
Combines a large residential population with high-spending office workers — extremely valuable for driving traffic to mass retail and F&B brands.
Tier 3 (High-Density Residential and Community Lines)
Olympic, Tiu Keng Leng, Kwai Fong, Wong Tai Sin, Tsing Yi, Po Lam, Tung Chung, and others
Reaches deep into major housing estates — suited to local chain stores, everyday consumer goods, or precisely targeted placements for a specific community.
Two Advertising Ecosystems
Commercial
Prime Eye-Level Sightline and Last-Mile Traffic Drive
Concourse panels are positioned at the perfect eye-level height, so when passengers slow their pace or gather near the gates, the giant visual is naturally taken in.
Because concourse foot traffic is walking past (an average viewing time of just 3–5 seconds), commercial ads follow the "3-second rule": copy kept under 8 characters/words, with a bold, striking visual.
Fan Club Tribute
A Showstopping Check-In Wall at the Top Tier
Three times the size of a 4-Sheet panel, a 12-Sheet can carry a 1:1 life-size close-up of an idol or a highly cinematic promotional visual for a new release.
A beautifully designed giant concourse ad spreads easily across Instagram, Threads, and Facebook, successfully turning an offline physical panel into online viral reach.
Note
- Because Concourse 12-Sheet panels are so large and far-reaching, creative review for both commercial and idol-tribute ads is extremely strict. Prime stations are limited in number, and popular slots often need to be reserved months — sometimes half a year — in advance.
- When choosing a single position, confirm whether the panel sits in a wide concourse corridor or the unpaid area (outside the gates), avoiding a spot right next to a narrow escalator entrance or directly in front of the gates, so as not to obstruct MTR foot traffic.
Frequently Asked Questions
FAQ
What's the starting price for MTR Concourse 12-Sheet?+
A Network Buy starts at roughly HK$150,000/week (a 2–3 week cycle); renting a single position starts at roughly $10,000/week (1–2 weeks).
How does a 12-Sheet differ from a 4-Sheet?+
The standard poster size is roughly three times that of a 4-Sheet (3,048×1,524mm), suited to building a premium image, driving flash-sale traffic, or giving a fan club a more showstopping tribute visual.
Which stations are the most in demand?+
Tier 1 prime core shopping districts (Causeway Bay, Tsim Sha Tsui, Central, Mong Kok, Hong Kong, Admiralty) typically connect to top-tier malls like SOGO, Harbour City, IFC, and Pacific Place — the most contested ground for major international brands and large-scale fan-club tributes.
What should I know when booking?+
Concourse 12-Sheet panels are large and far-reaching, with strict creative review; prime stations are limited, and popular slots typically need to be reserved months — sometimes half a year — in advance.