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MTR Concourse 12-Sheet Zone
港鐵大堂十二封燈箱專區
The MTR's top-tier 'strategic dominance format' — buying out an entire bank of 12-Sheet panels in a specific prime station concourse, core entrance, or mall corridor to create a commanding 'visual zone' with 100% exclusive exposure.
Roughly HK$150,000/week
Four Flagship Strategic Locations
Central Concourse Network Zone
Central Network A (14 panels) / Central Network B (12 panels)
Reaches Central's most prestigious finance, business, and high-net-worth audience — a carpet-bombing visual campaign aimed at multinational executives.
Causeway Bay Times Square Zone
9 12-Sheet panels
Precisely intercepts the top-tier foot traffic heading to Hong Kong's busiest shopping mall — the perfect 'last-mile' traffic driver.
Kowloon Tong Concourse Zone
Concourse Level (12 panels) / Festival Walk (10 panels, direct to Festival Walk mall) / Concourse (5 panels)
A major interchange between the East Rail Line and the Kwun Tong Line, drawing foot traffic from across the New Territories East and Kowloon.
Diamond Hill Concourse Zone
6 12-Sheet panels
An interchange between the Tuen Ma Line and the Kwun Tong Line, connecting directly to Hollywood Plaza — a lower budget threshold with the same zone-dominance effect.
Reference Photos
The Zone on Location
Two Advertising Ecosystems
Commercial
Total Visual Dominance
Within this corridor or concourse zone, no competitor's ad can gain a foothold — the brand creates a fully immersive experience space.
Across 10 to 14 connected or symmetrical panels, a brand can play out a story like a slideshow — for example, lining up several different spokespeople side by side.
Fan Club Tribute
A Top-Tier Superstar's Own Pilgrimage Tunnel
Take the "Kowloon Tong Festival Walk 10 panels" or "Causeway Bay Times Square 9 panels" as an example — a fan club replaces the entire corridor with an idol's giant high-resolution photos, turning it into the idol's own "walk of fame."
A tribute zone at this scale is highly newsworthy, making it easier to attract mainstream media coverage and drive exponential secondary reach on social platforms.
Note
- The zone's base Gross Rate covers only the standard poster area, with a weekly budget starting in six figures. Adding a Full Extension (extending into surrounding wall stickers) requires a higher budget.
- These prime zones (Central, Causeway Bay, Kowloon Tong) each exist at only one location in Hong Kong, and slots are booked on an extremely strict first-come, first-served basis.
- If holding a group check-in event in the Causeway Bay Times Square or Kowloon Tong Festival Walk corridor, be sure to remind participants to stand to the side for photos and avoid large tripods that block the corridor.
Frequently Asked Questions
FAQ
What's the starting price for an MTR Concourse 12-Sheet Zone?+
Roughly HK$150,000/week (the base Gross Rate covers only the standard poster area).
Which 'strategic locations' can I choose from?+
Four flagship locations: the Central Concourse Network Zone (Central Network A with 14 panels / B with 12 panels), the Causeway Bay Times Square Zone (9 panels), the Kowloon Tong Concourse Zone (Concourse Level 12 / Festival Walk 10 / Concourse 5), and the Diamond Hill Concourse Zone (6 panels, at a lower budget threshold).
How does this format differ from a standard 12-Sheet?+
This is the MTR's top-tier 'strategic dominance format,' buying out an entire bank of 12-Sheet panels in a specific prime station concourse, entrance, or mall corridor for 100% exclusive exposure — no competitor can gain a foothold.
How does booking work?+
These prime zones (Central, Causeway Bay, Kowloon Tong) each exist at only one location in Hong Kong, booked on a strictly first-come, first-served basis.