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MTR Digital Network
港鐵數碼網絡
The MTR's digital media network has fully broken free of the static limits of traditional printed posters, using a seamless network across Hong Kong's core stations to embed high-definition, high-brightness dynamic visuals deep into the daily journeys of millions of commuters.
Five Flagship Digital Formats
65" Digital Portrait Network (DPN)
65吋數碼電子螢幕網絡
Pros: The MTR's highest-reach touchpoint. Deployed beside the entry/exit gates in dozens of core station concourses across Hong Kong, rotating in a shared 10/15-second loop, 19 hours a day, 7 days a week — fully digital, with no printing or installation costs.
Cons: A shared rotation, not exclusive to a single brand; success depends on a striking, high-impact motion design.
98" Digital Portrait Network
98吋超級數碼電子螢幕網絡
Pros: The flagship upgrade to the 65-inch DPN, sited at super-core stations including Admiralty, Central, Tsim Sha Tsui, and Causeway Bay — visual impact multiplies exponentially, at a height nearly double that of an adult.
Cons: Only available at Hong Kong's most premium, designated flagship stations — cannot achieve full community-wide coverage.
Trackside Digital Landscape Network (DLN)
月台數碼橫幅大銀幕網絡
Pros: Captures up to 2–5 minutes of 'forced waiting time,' positioned trackside opposite the platform screen doors — a 16:9 landscape HD digital screen with an extremely high depth of engagement and recall.
Cons: Viewers are several metres from the screen — copy set in too small a font will hurt legibility at that distance.
Concourse Digital Landscape Network
大堂數碼橫幅大銀幕網絡
Pros: Intercepts all foot traffic entering, exiting, transferring, and passing through — the concourse's only 16:9 dynamic giant screen, with a wide field of view.
Cons: Concourse foot traffic moves at a faster pace (average viewing time of 3–5 seconds) — not suited to overly complex content that requires deep thought.
In-Train TV
列車車廂電視
Reaching deep inside train carriages across all core lines, with motion graphics paired with audio announcements (on some lines/timeslots), offering up to ten-plus minutes of extended companion viewing — the ultimate king of "forced attention" dynamic media.
Roughly HK$100,000/week
Note
Shared considerations for digital formats:
- All digital screens are muted across the network (a fire and safety broadcast requirement) — design and editing must include prominent, bold Chinese and English subtitles or motion-graphic slogans.
- Since this is a shared rotation (Spot Share) and concourse foot traffic moves quickly, the video must be highly eye-catching within the first 2 seconds, so passengers catch the core brand or idol message at first glance within the few seconds they're walking past.
Frequently Asked Questions
FAQ
What products are available on the MTR Digital Network?+
Five flagship formats in total: the 65" Digital Portrait Network (DPN), the 98" Super Digital Portrait Network, the Trackside Digital Landscape Network (DLN), the Concourse Digital Landscape Network (DLN), and In-Train TV.
What's the starting price for the MTR Digital Network?+
Roughly HK$100,000/week.
Can the digital screens play sound?+
No. Due to fire and safety broadcast requirements, all digital screens across the network play muted video — design must include prominent, bold Chinese and English subtitles or motion-graphic slogans.
What's the difference between the 65" and 98" networks?+
The 65" DPN is deployed across dozens of core station concourses in Hong Kong, giving it the MTR's highest reach; the 98" is the upgraded version, only available at super-core stations like Admiralty, Central, Tsim Sha Tsui, and Causeway Bay, with exponentially greater visual impact but without full network-wide coverage.