MTR Platform Screen Door Stickers

港鐵月台幕門廣告貼

As the public transport system with Hong Kong's highest daily ridership, the MTR's platform screen door stickers give brands an excellent medium for deep engagement and visual impact while passengers wait for a train.

MTR-PSD

Starting Price: ~$150,000 / week
Minimum Purchase: 3 sets of screen doors
Maximum Sticker Height: 1 metre (1M)
Creative Difficulty: Very high (constrained by screen door structure and safety specs)

Design Notes

Size, Carriage Numbers, and Visual Recommendations

The sticker's applied height cannot exceed 1 metre (1M), and a minimum of 3 sets of screen doors must be purchased.
The design must leave a die-cut area to clearly reveal each carriage and door number (Train & Door Number), so passengers can identify them.
Given the 1-metre height limit and the door's structure, we recommend keeping the design simple — a single, clear message, or just the brand name and logo — for the clearest visual effect.

MTR Platform Screen Door Sticker Benefit Analysis

Pros

Very high dwell and viewing time: While waiting for a train on the platform, passengers' attention naturally focuses on the screen doors — a strongly forced-attention format.
Close-range, precise contact: Passengers stand extremely close to the ad, effectively deepening brand recall.
High footfall coverage: Covers the MTR network spanning Hong Kong's core business and residential districts, reaching millions of commuters every day.

Challenges & Constraints

Strict design constraints: Height cannot exceed 1 metre, and a die-cut area must be left to show the carriage number in line with the door's structure — significantly limiting room for complex graphics or copy.
Demanding production and review: Because this involves railway operational safety and signage, the creative review process and structural alignment requirements are both very strict.

Two Advertising Ecosystems

Commercial

One Last Reminder in the Waiting Sightline

Passengers' attention is relatively focused while waiting for a train, and the close-range, face-forward nature of the screen doors suits a last-mile product message, a limited-time offer, or a QR code — capturing one final impression before the purchase decision.

Fan Club Tribute

A Close-Range Tribute Check-In Spot

The screen doors sit close to the platform floor and passenger eye level, making it easy for fans to take close-up photos — paired with a simple brand logo or tribute slogan, secondary reach tends to be strong.

Placement & Design Recommendations

Three Practical Tips

A Minimalist Design Principle

Avoid piling on dense text or small graphics. We recommend leading with a large-type slogan, a clean brand logo, and a high-contrast colour scheme, so passengers can absorb the core message within seconds.

Use the Die-Cut Skilfully

During design, obtain the MTR's exact screen door template so the die-cut area avoids key brand logos or text — it can even be woven into the overall visual design.

Align With the Broader Marketing Plan

Budget permitting, pair the screen door stickers with platform lightboxes or in-carriage ads for coordinated placement, reinforcing repeat exposure to passengers within the same space.

Note

Screen door stickers must meet MTR fire and flame-retardant material specifications — always confirm material requirements with the agency before placing an order.
The doors opening and closing repeatedly wears the sticker's edges — leave a safety margin at the edge when designing, so key text isn't trimmed away.
The above is general market information — please confirm the actual quote, available stations, and schedule with the MOTIV team.

Frequently Asked Questions

FAQ

What's the starting price for MTR Platform Screen Door stickers?+

Roughly HK$150,000/week, with a minimum purchase of 3 sets of screen doors.

Are there size constraints on the sticker?+

The maximum applied height is 1 metre (1M), and the design must leave a die-cut area showing the carriage and door number. We recommend a simple message (large type, a simple brand logo), since the screen door's structure and safety specs limit creative freedom.

What are the advantages of this format?+

While waiting for a train, passengers' sightline naturally focuses on the screen doors, giving it strong forced attention; the close range deepens brand recall; and it covers the MTR network spanning Hong Kong's core business and residential districts.

What should I check before placing an order?+

Stickers must meet MTR fire and flame-retardant specifications — always confirm material requirements with the agency before ordering; the above is general market information, and the actual quote, available stations, and schedule need to be confirmed with the MOTIV team.