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MTR Poster on Wall
港鐵巨幅牆貼廣告
Free of a traditional lightbox's aluminium frame, this borderless, high-definition inkjet wall wrap seamlessly covers a station's core walls, interchange corridors, or entrance passageways over a large area — a monster-scale medium with the highest degree of customisation and the strongest sense of space.
- Starting Price
- ~$150,000 / week
- Single Giant Wall Term
- 2–4 week cycle
- Full-Station Dominance Package
- $100,000 – $500,000+
- Area
- Tailor-made, from several to over a dozen metres long
Two Strategic Deployments
Poster on Wall — N Site
Suited to a specific flagship product launch or a premium brand building a citywide landmark effect. Free of the frame constraints of a traditional 4-Sheet or 12-Sheet, the giant poster dominates the entire field of view as passengers move dynamically through the station or interchange.
Station / Zone Domination
Fully coordinated with surrounding pillar wraps, escalator panels, floor graphics, and concourse/platform lightboxes for a unified takeover. When passengers walk into the zone, everything they see belongs to the same brand, completely shutting out competitor interference.
Station Tiers
Selected Prime MTR Poster on Wall Locations
Tier 1 (Super Interchange Corridors)
Admiralty, the Central–Hong Kong Station connecting corridor, Tsim Sha Tsui (direct to the East Tsim Sha Tsui corridor), Mong Kok, Causeway Bay
Commuters here walk for 1–2 minutes, giving the MTR's longest dynamic companion viewing time.
Tier 2 (Direct Exits to Core Malls)
Kowloon Tong (direct to Festival Walk), Kwun Tong (direct to APM), Kowloon (direct to Elements), Tai Wai (direct to VIVA)
Here, the wall wrap acts as a striking final reminder before a purchase — with an immediate effect on retail traffic.
Tier 3 (High-Density Commercial/Residential Core Hubs)
Tsuen Wan, Tseung Kwan O, Sham Shui Po, Sha Tin, Yuen Long, and others
Suited to mass consumer goods, large local merchants, or precise, heavy exposure targeting a specific district.
Two Advertising Ecosystems
Commercial
Breaking 2D Limits With 3D Visual Impact
Designers use the giant wall's length to play with anamorphic art or strong perspective, making passengers feel the product on the wall is about to leap out at them.
The wall wrap is perfectly suited to a "scroll-style" visual, letting passengers read through the brand's core message like watching a film as they walk.
Fan Club Tribute
A Superstar's Birthplace and a Mural for Mass Pilgrimage
Since the length is unrestricted, a fan club can put up a giant close-up of an idol spanning over ten metres, or a full 1:1 life-size photo wall.
A giant wall wrap is ideal for large groups of fans to queue up and take photos together in front of it, sweeping across social platforms and turning into a phenomenon-level talking point.
Note
- Beyond the media rental fee, wall-wrap printing, overnight on-site installation, and removal are a significant additional cost that must be budgeted separately as a production fee.
- The MTR enforces extremely strict fire-retardant and fire-safety certification requirements for large-area wall wraps — design artwork must be submitted for joint approval 3–4 weeks in advance.
- Layouts must be checked precisely against the official wall structure diagram, carefully avoiding obstacles such as rubbish bins, fire hose reels, smoke doors, or protruding digital signage.
Frequently Asked Questions
FAQ
What's the starting price for MTR Poster on Wall?+
Roughly HK$150,000/week, with a single giant wall on a 2–4 week cycle; a full-station dominance package ranges from $100,000 to $500,000+.
What's special about Poster on Wall?+
Unlike a traditional lightbox constrained by an aluminium frame, it uses a borderless, high-definition inkjet wall wrap to seamlessly cover a station's core walls, interchange corridors, or entrance passageways over a large area — tailor-made from several to over a dozen metres long.
Which stations suit this format best?+
Tier 1 super interchange corridors (Admiralty, the Central–Hong Kong Station connecting corridor, Tsim Sha Tsui direct to East Tsim Sha Tsui, Mong Kok, Causeway Bay) give commuters a 1–2 minute walk, the MTR's longest dynamic companion viewing time.
What extra costs should I be aware of?+
Beyond the media rental fee, wall-wrap printing, overnight installation, and removal are a separately budgeted additional cost; the MTR enforces strict fire-retardant and fire-safety certification for large-area wraps, and design artwork must be submitted for review 3–4 weeks ahead.