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MTR Trackside 12-Sheet
港鐵路軌十二封燈箱廣告
Positioned opposite the platform screen doors or on the trackside wall, these giant panels hold a waiting passenger's gaze for an extended period — the ideal setting for deep engagement and emotional resonance.
- Starting Price
- ~$100,000 / week
- Network Package
- 2–3 week cycle
- Location-Based
- 1–2 weeks, flexible
- Position
- Trackside / opposite the platform screen doors
Reference Photos
Trackside 12-Sheet on Location
Station Tiers
Selected MTR Platform Station Tiers
Tier 1 (Prime Interchanges and Core Areas)
Admiralty, Central, Causeway Bay, Mong Kok, Tsim Sha Tsui, Kowloon Tong
Major interchange stations with the densest foot traffic and the most stable waiting times — prime ground for commercial ads competing for brand authority.
Tier 2 (Core Commercial/Residential and Major Housing Estate Stations)
Tsuen Wan, Kwun Tong, Wan Chai, Tai Koo, Tseung Kwan O, Sham Shui Po, Kowloon Bay, and others
Covers a large number of office workers and long-term commuting residents — suited to products and services building long-term loyalty.
Tier 3 (Community and Everyday-Life Stations)
Olympic, Tiu Keng Leng, Kwai Fong, Tsing Yi, Tung Chung, Ho Man Tin, Diamond Hill, and others
Targets a precise community audience — suited to local promotions, or school and everyday-goods brands with a local focus.
Two Advertising Ecosystems
Commercial
Extra-Long Forced Viewing Time
While waiting for a train on the platform, passengers can't look away from the track direction, so brands can run information-dense ads that reward a closer read.
Because the wait is long, this spot suits a serialised or interactive ad set, letting passengers fully absorb the brand message over their few minutes of waiting.
Fan Club Tribute
An Idol's Emotional Story Wall
Fans often use this "passive waiting time" to add a handwritten letter to the idol, fan messages, or a growth timeline to the ad.
Many fan clubs choose to book out the platform lightbox at an idol's "home station," creating an immersive atmosphere exclusive to fans.
Note
- Platform 12-Sheet panels usually sit opposite the track — the design must ensure the type and image resolution are clearly legible from the opposite platform.
- Platform lighting is dimmer, so we recommend a high-contrast, vibrant colour scheme so the brand stands out like it's glowing.
- If the goal is fan check-ins, we recommend prioritising a platform lightbox near the front or rear of the train, which is usually less crowded — but note that foot traffic and passing trains can get in the way of photos.
Frequently Asked Questions
FAQ
What's the starting price for MTR Trackside 12-Sheet?+
Roughly HK$100,000/week; a Network package runs on a 2–3 week cycle, while a Location-based single position is flexible over 1–2 weeks.
What's the advantage of this position?+
Positioned opposite the platform screen doors or on the trackside wall, it holds a waiting passenger's gaze for an extended period — one of the MTR's longest forced-viewing-time media, suited to information-dense ads that reward a closer read.
Which stations are the most prime?+
Tier 1 prime interchanges and core areas (Admiralty, Central, Causeway Bay, Mong Kok, Tsim Sha Tsui, Kowloon Tong) are major interchange stations with the densest foot traffic and the most stable waiting times.
What should I watch for in the design?+
Platform lighting is dimmer, so we recommend a high-contrast, vibrant colour scheme so the brand stands out like it's glowing; both the type and image resolution need to stay clearly legible from the opposite platform.