Exclusive Representation
247 Fitness — Scent-i-Screen
香水機螢幕廣告
A vertical LED screen on the perfume machine at the entrance or changing-room doorway of every 247 Fitness branch, placed right in gym members' daily path.
On-Site Photos
Installed Scent-i-Screens
- Screen Size
- 43 inches (vertical)
- Resolution
- 1080 × 1920 px
- File Format
- MP4
- Ad Duration
- 10s / 15s
- 5% SOV (gross rate)
- $68,000 / 4 weeks (5 locations)
- CPM Buy
- $50 / CPM, minimum 300,000 impressions
- Full Store Exclusivity
- 100% SOV + Machine Wrapping: $98,000 / 4 weeks / unit
- Conversion Fee
- $3,000 (if required)
Audience
Member Data
- ~600 member check-ins per store per day on average
- 75% of members are aged 20–40
- 65% of members are white-collar professionals
- 55% male, 45% female
Target audience: Gen Z, health-conscious individuals, office workers, and fitness enthusiasts.
Current Branches
Store List
- 1. Shop 29, LG2, Festival Walk, Kowloon Tong
- 2. 8/F, World Trade Centre, 280 Gloucester Road, Causeway Bay
- 3. Whole 27/F, New World Tower 1, 16–18 Queen's Road Central, Central
- 4. Shop 621, 6/F, Metroplaza, 223 Hing Fong Road, Kwai Chung
- 5. Shop B, 8/F, D2 Place TWO, 15 Cheung Shun Street, Lai Chi Kok
25 more locations coming in Q3 2026
Note
- CPM buys support filters: weather (synced to the Hong Kong Observatory), time slot (peak / off-peak), and date (weekend / weekday / specific dates).
- Each additional filter adds a 30% loading, up to 3 filters stackable.
- CPM buys can target specific branches / time slots / dates, with up to 6 different creatives rotating.
FAQ
FAQ
What's the starting price for 247 Fitness Scent-i-Screen?+
From $68,000 for 5% SOV (gross rate) / 4 weeks (covering 5 locations); on a CPM buy it's $50/CPM with a minimum of 300,000 impressions.
What are the screen specifications?+
A 43-inch vertical LED screen, 1080×1920px resolution, MP4 file format, 10s/15s ad duration.
Can I book full-store exclusivity?+
Yes — a 100% SOV plus Machine Wrapping package, at $98,000 / 4 weeks / unit.
Can a CPM buy filter by time slot?+
Yes — it supports three filters: weather (synced to the Hong Kong Observatory), time slot (peak/off-peak), and date (weekend/weekday/specific dates). Each additional filter adds a 30% loading, up to 3 stackable, and you can set up to 6 different creatives rotating at once.