Guides / Outdoor Advertising
Hong Kong Outdoor Advertising Prices 2026
香港戶外廣告價錢一覽
MTR, bus or tram — budgets range from a few hundred dollars to several hundred thousand a week. Compare prices and strengths across Hong Kong's outdoor media, and learn what to ask before choosing an outdoor advertising agency.
Quick Answer
How much does outdoor advertising cost in Hong Kong?
- Citybus Super Rear (per bus)
- From HK$700/week
- Citybus Pedestrian Side (per bus)
- From HK$1,400–1,600/week
- MTR 4-Sheet (single panel)
- ~HK$5,000/week+
- MTR 12-Sheet (single panel)
- ~HK$8,400/week+
- Bus shelter lightbox (single panel)
- ~HK$10,000/week+
- Tailor-made shuttle bus full wrap
- HK$38,000/3 days (printing included)
- Bus / MTR 4-Sheet / Escalator Crown Network
- ~HK$80,000/week+
- Tram shelter
- ~HK$100,000/week+
- MTR 12-Sheet Network / Poster on Wall
- ~HK$150,000/week+
- Tram body full wrap (production included)
- ~HK$180,000/month+
- 247 Fitness Scent-i-Screen (5% SOV)
- HK$68,000/4 weeks (5 locations)
- Open-top sightseeing bus
- ~HK$120,000/week+
MOTIV Group 2026 reference prices. Actual quotes depend on format, location, quantity and campaign period; a 15% peak season surcharge may apply.
Compare
MTR, bus or tram advertising?
| Media | Coverage | Lowest entry | Strengths |
|---|---|---|---|
| MTR | Core stations across Hong Kong | Single 4-Sheet ~HK$5,000/week | The most formats and the highest footfall; concourse, platform and escalator positions each offer different viewing times |
| Bus | KMB: Kowloon & New Territories; Citybus: Hong Kong Island & airport | Citybus rear ~HK$700/bus/week | Moving exposure with the lowest entry cost; bus shelter lightboxes can lock in a specific location |
| Tram | Hong Kong Island, Kennedy Town to Shau Kei Wan, plus Happy Valley | Tram shelter ~HK$100,000/week | The most buzz-worthy, through Hong Kong Island's core districts; does not reach Kowloon or the New Territories |
In short: for city-wide coverage and the widest choice of formats, choose the MTR; for a limited budget and moving exposure, choose buses; for customers on Hong Kong Island and maximum buzz, choose trams. Many brands combine two or three media so each fills the others' coverage gaps.
Budget
What can different budgets buy?
A few hundred to a few thousand dollars a week: test the water
Citybus rear panels start from HK$700 per bus per week and pedestrian side panels from HK$1,400–1,600 per bus per week (production and installation included). A single MTR 4-Sheet starts from around HK$5,000 per week at the station of your choice.
One-off events: under HK$50,000
A tailor-made shuttle bus with a full wrap costs HK$38,000 in total for 3 days (printing and production included), on a route of your choice — ideal for event transport, promotional parades and product launches. See Tailor Made Shuttle Bus for details.
Creating buzz: exclusive media
MOTIV Group is the exclusive agent for the 247 Fitness Scent-i-Screen: 5% SOV costs around HK$68,000 per 4 weeks (across 5 locations), or you can buy on CPM (HK$50 CPM, minimum 300,000 impressions). The open-top sightseeing bus starts from around HK$120,000 per week, with a 2-hour Superside banner from HK$28,000 — great for parades, launches and fan events.
From HK$80,000 a week: Network coverage
Network packages for KMB and Citybus bus bodies, bus shelter lightboxes, MTR 4-Sheet and Escalator Crown start from around HK$80,000 per week — suited to product launches or getting seen across the whole city in a short time.
From HK$150,000 a week: maximum presence
MTR 12-Sheet Network, Poster on Wall, Platform Screen Door and Concourse Zones — for brands that want a premium image or to own an entire location.
Choosing an Agency
5 questions to ask before choosing an outdoor advertising agency
- How broad is their media range? An agency that handles MTR, bus and tram can match media to your target customers, rather than just selling whatever positions it has on hand.
- Does the quote include production and installation? Many quotes cover only the media rental, with printing, installation and removal charged separately — for example MTR Poster on Wall and bus shelter lightboxes. Bus bodies, MTR 4-Sheet/12-Sheet and tram bodies already include production and installation. Ask for the full total before you book.
- Is there a peak season surcharge? Citybus and bus shelter lightboxes add 15% from September to December. MTR and trams also carry a 15% peak season surcharge, but their peak months vary by year. KMB has none.
- How much lead time do bookings and approvals need? Popular MTR concourse positions may need to be reserved months ahead, MTR Poster on Wall artwork must be submitted 3–4 weeks in advance, and trams should be booked 1–2 months ahead.
- Do they have relevant case studies? Check which brands and campaigns they have worked on, especially in your industry or type of fan campaign.
About MOTIV
What does MOTIV Group do?
MOTIV Group
MOTIV Group is a Hong Kong outdoor advertising agency covering 9 MTR advertising formats, KMB and Citybus bus body advertising, bus shelter lightboxes, and tram body and tram shelter advertising. We are also the exclusive agent for the 247 Fitness Scent-i-Screen, the open-top sightseeing bus and tailor-made shuttle buses. We handle both commercial campaigns and fan campaigns — see our past promotion projects.
FAQ
FAQ
What is the cheapest outdoor advertising in Hong Kong?+
Citybus rear panels (Super Rear) start from HK$700 per bus per week. On the MTR, the cheapest option is a single 4-Sheet, from around HK$5,000 per week.
Which is best: MTR, bus or tram advertising?+
It depends on your target customers and budget. The MTR has the most formats and the highest footfall; buses have the lowest entry cost and moving exposure; trams generate the most buzz but only cover Hong Kong Island.
Do outdoor advertising quotes include production?+
Not always. Bus body, MTR 4-Sheet/12-Sheet and tram body quotes include production and installation, but MTR Poster on Wall and bus shelter lightboxes charge production and installation separately — ask before you book.
How far ahead should I book outdoor advertising?+
Popular MTR concourse positions may need to be reserved months ahead; trams and popular tram stops should be booked 1 to 2 months ahead; MTR Poster on Wall artwork must be submitted 3 to 4 weeks in advance for approval.
What should I look for in an outdoor advertising agency?+
Ask about their media range, whether quotes include production and installation, peak season surcharges, booking and approval lead times, and check whether they have relevant case studies.
Not sure where to start?
Tell us your target customers, campaign period and budget, and MOTIV Group will build the right mix across MTR, bus, tram and our exclusive media.
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